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When every brand is jumping on the sustainability train, we have to ask ourselves if it is only being treated as a buzz word, or do we understand that we, as south asians have always been aware of what true sustainability looks like. The Slow fashion approach, takes all parts of our environment into consideration. With Sifur, we set out to adopt a more sustainable approach to fashion everyday since 2021. We work on minimizing fabric waste, dyeing with scraps and cut pieces once orders are placed especially with our more complicated pieces. 

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And you feel passionate about all of that, you ended up on the right website!